Projects: Other Typologies & Competition Entries   

“ ... design is the method of putting form and content together ... Design is so simple, that's why it is so complicated." ​​​​

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Modernist Master, par excellence, Paul Rand (1914 - 1996) first made his mark in the 1930s with a bold style inspired by German Bauhaus School, De Stijl Movement, Russian Constructivism and others.

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Paul Rand was convinced that a design's strength lies in its ability to be a universal language—in the simplicity and geometry of its forms.  

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Thus, he said, "One quickly realizes that simplicity and geometry are the language of timelessness and universality."